What Social Studio features does a Marketing Cloud Administrator configure?

Social Studio (now transitioning to Sprinklr as Salesforce sunsets the product) is the social media listening, publishing, and engagement tool in Marketing Cloud. Administrator configuration tasks include:
Social account connection: Connecting Twitter, Facebook, Instagram, LinkedIn, and YouTube accounts via OAuth. Each account can be assigned to one or more workspaces.
Workspace management: Workspaces group social accounts, publishing permissions, and team members. Admins create workspaces per brand or region and assign user roles (Viewer, Member, Admin).
Topic profiles: Keyword-based social listening configurations that monitor mentions, hashtags, and competitor names across social networks in real time. Admins configure keywords, exclusions, and source filters.
Sentiment analysis: Automated sentiment scoring (positive/neutral/negative) on social posts. Admins can train the model with custom sentiment rules for brand-specific terminology.
Macros and automation rules: Automated responses or routing rules triggered when specific keywords or conditions are detected in social posts.