What is the Salesforce CRM Connector in Data Cloud and what data does it sync?

The Salesforce CRM Connector is a native, no-code connector that establishes a near-real-time sync between a connected Salesforce org and Data Cloud. Key characteristics:

1. Objects Synced — any standard or custom object can be synced; commonly synced objects include Contact, Lead, Account, Opportunity, Case, Campaign, and CampaignMember.
2. Delta Sync — only changed records are synced after the initial full load, keeping Data Cloud current without full table refreshes.
3. Field Selection — admins select which fields to include for each object; formula fields and encrypted fields have limitations.
4. Bidirectional — in addition to pulling CRM data into Data Cloud, CRM Activation pushes segment results back to CRM Contact/Lead records or Campaign Members. The connector uses Salesforce's Bulk API 2.0 and Streaming API infrastructure.