What is the difference between a Unified Individual and a Unified Contact Point?

Unified Individual is the resolved, merged person-level record created by Identity Resolution. It represents a single real-world person assembled from all matched source records (Contacts, Leads, Loyalty profiles, etc.). It holds person-level attributes (name, demographics) and links to all associated data. Unified Contact Point represents a specific communication channel identifier — such as an email address, phone number, or postal address — associated with a Unified Individual. One Unified Individual can have multiple Unified Contact Points (e.g., a person with two email addresses). Contact Points carry consent data and are the basis for deterministic matching rules (matching individuals by shared email or phone). Activations use Contact Point data to determine how to reach an individual on a given channel.