What is the Agentforce licensing model and which licence types are involved?

Agentforce uses a consumption-based licensing model centred on Agent Conversations:

1. Agentforce Conversation licence: Billed per conversation (a conversation being a complete user-agent interaction session). Pricing is approximately $2 per conversation as a baseline, though enterprise contracts negotiate volume discounts. This applies to external-facing agents (e.g., on Experience Cloud or messaging channels).
2. Agentforce for Employees: Internal agents assisting Salesforce users (Sales Reps, Service Agents) — may be covered under a platform seat licence depending on the edition and contract.
3. Einstein Platform Add-on: Organisations needing higher volumes of Einstein LLM calls (for Prompt Templates, Copilot, and agent grounding) may require additional Einstein credits.
4. Data Cloud licence requirement: Certain RAG and vector database capabilities require a Data Cloud licence. Basic Knowledge integration does not.
5. Model Builder BYOM: Using a custom model via BYOM does not incur Salesforce LLM consumption costs but requires the customer to manage their own model hosting costs. Licensing should be validated against the current Salesforce price book as it evolves rapidly with the platform.