What is Territory Management in Salesforce?

Territory Management (Enterprise Territory Management - ETM) organises accounts and users into a flexible, hierarchical territory structure for sales assignment and forecasting. Key components:

1. Territory Types: Categorise territories (e.g., Geographic, Named Account).
2. Territory Model: A hierarchical tree of territories. Only one model can be active at a time.
3. Territory Rules: Filter-based assignment rules that automatically assign Accounts to territories based on field values (industry, region, revenue).
4. User Assignment: Users (salespeople) are assigned to territories. An Account can belong to multiple territories; a user can belong to multiple territories.
5. Forecasts: Territory-based forecasting rolls up from lower territories to higher ones in the hierarchy.