What is Partner Relationship Management (PRM) in Sales Cloud?

Partner Relationship Management (PRM) enables organisations to manage indirect sales through a partner portal built on Experience Cloud. Key components:

1. Partner Accounts: Standard Accounts flagged as partner organisations via the "Enable as Partner" action, creating an associated partner user.
2. Partner Users: External users with Community/Experience Cloud licences who access the partner portal. Their access is governed by profiles, permission sets, and sharing rules.
3. Deal Registration: Partners submit opportunities (leads) for approval to avoid channel conflict. Approved deals give the partner exclusive rights to the deal.
4. Lead Distribution: Vendors push leads to partners via the portal.
5. Channel Manager: An internal user assigned to manage a partner account — visible on the partner's portal as their point of contact.
6. Market Development Funds (MDF): Track co-marketing budget allocations and claims through PRM. Requires Experience Cloud and PRM licences.