What is Einstein Opportunity Scoring?

Einstein Opportunity Scoring uses AI to predict the likelihood of winning each open opportunity, expressed as a score from 1 to 99. The model is trained on your org's closed (won and lost) opportunities and considers fields such as stage, age, activity patterns, product, industry, and deal size. Key features:

1. The score appears on Opportunity records and list views, allowing reps to focus on deals most likely to close.
2. Score Factors explain why a score is high or low (e.g., "No activity in 14 days" or "Strong engagement from decision-maker").
3. Scores update continuously as opportunity data changes.
4. Forecast managers can use scores alongside forecast categories to validate commit accuracy.
5. Einstein Opportunity Scoring requires a Sales Cloud Einstein or Revenue Intelligence licence. Ensure sufficient historical data: Salesforce recommends at least 200 closed won and 200 closed lost opportunities.