What is Datorama (Marketing Intelligence) and how does it connect to Marketing Cloud data?

Datorama (rebranded as Marketing Cloud Intelligence) is a cross-channel marketing analytics platform that aggregates data from multiple sources into unified dashboards and reports.
Marketing Cloud connection: A native Marketing Cloud data stream connector syncs Email Studio tracking data (sends, opens, clicks, bounces, unsubscribes) automatically. Configuration requires OAuth credentials from an Installed Package with appropriate scopes.
Data streams: Pre-built connectors for Marketing Cloud, Salesforce CRM, Google Ads, Facebook Ads, Google Analytics, and hundreds of other sources. Data is harmonised into a unified data model (Dimensions and Measures).
Widget creation: Dashboards are built using a drag-and-drop widget builder. Widgets can display bar charts, line charts, scorecards, tables, and maps using calculated metrics (e.g., ROAS, CPL, conversion rate).
Cross-channel analytics: The value of Datorama is combining email performance, paid media, and web analytics into a single view to attribute revenue and optimise marketing spend across channels.