What is a Unified Profile and how can it be accessed in real time?
Suggested answer
The Unified Profile is the result of Identity Resolution — a consolidated view of an individual assembled from all matched source records across Data Streams. It includes all contact points (emails, phones, addresses), attributes from source DMOs, and computed insights. Access methods:
1. Profile Explorer — a visual UI in Data Cloud that allows admins and analysts to look up any Unified Individual and browse their complete profile, segment membership, and engagement timeline.
2. Profile API — a REST API endpoint that returns the Unified Profile for a given identifier (email, phone, loyalty ID) in real time; used to power personalized experiences in Experience Cloud, mobile apps, LWC components, and Einstein Personalization.
3. Computed Insights on the Unified Individual enrich the profile with aggregated metrics (e.g., total purchase value, days since last engagement).
Practice content for interview preparation; not an official vendor answer. Verify details against current product documentation.
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