What are the Journey Builder licensing requirements? What licences are needed?
Suggested answer
Journey Builder is a separately licenced product in Marketing Cloud. Licence requirements:
Journey Builder licence: Required to create, edit, and run journeys. Without this licence, the Journey Builder app is not accessible in the MC navigation.
Email Studio licence: Required to send email messages from within Journey Builder. Journey Builder email activities will not function without Email Studio access.
Contact Builder: Included with the Marketing Cloud platform — no separate licence needed. Contact Builder is the data infrastructure underlying Journey Builder's contact data.
Mobile Studio (SMS/Push): Required to add SMS or push notification activities to journeys.
Advertising Studio: Required to add advertising audience activities (Facebook, Google sync) to journeys.
Einstein features: Einstein Send Time Optimisation and Einstein Engagement Frequency require the Einstein Engagement Scoring add-on licence.
Licences are managed at the Enterprise level and allocated per BU as needed.
Practice content for interview preparation; not an official vendor answer. Verify details against current product documentation.
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