What are the entry sources available in Journey Builder?
Suggested answer
Journey Builder supports multiple entry source types:
Salesforce Data Entry: Contacts enter based on Salesforce CRM records (Contact, Lead, or custom object) meeting filter criteria, or when a record is created/updated.
API Event: External systems inject contacts via a REST API call to an EventDefinitionKey. Used for behavioural triggers (cart abandonment, form submission, purchase event).
Scheduled Audience: A data extension is evaluated at a scheduled time; all contacts in the DE (meeting filter criteria) enter the journey. Supports recurring schedules for re-entry.
Cloud Pages Form Capture: A Smart Capture form on a CloudPage can be an entry source — form submission directly injects the contact into a journey.
Inbound Chat/WhatsApp: For MC Personalisation or WhatsApp-enabled journeys (newer entry sources added with MC Growth/Advanced editions).
Practice content for interview preparation; not an official vendor answer. Verify details against current product documentation.
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