What are Sales Cadences (High Velocity Sales) and how do they work?

Sales Cadences (part of High Velocity Sales / Sales Engagement) are automated, multi-step outreach sequences that guide SDRs and sales reps through a defined series of touchpoints (emails, calls, LinkedIn tasks) with prospects. Key concepts:

1. Sequence Steps: Each step has a type (email, call, custom), a wait time before the next step, and optional branching logic based on prospect responses.
2. Call Scripts: Text guidance shown to reps during a call step, accessed from the Work Queue.
3. Work Queue: A prioritised list of tasks generated by active cadence assignments, surfaced in the Sales Console or Einstein Conversation Insights panel.
4. Reps add Leads or Contacts to a cadence; the cadence engine creates and assigns tasks automatically at each step's scheduled time.
5. Cadence branch logic allows different paths for replied vs non-replied emails. Cadences require High Velocity Sales or Sales Engagement licences and must be built by users with the Cadence Creator permission.