What are data governance and stewardship capabilities in Data Cloud?

Data Cloud includes governance capabilities to support enterprise data management:

1. Data Ownership — each Data Stream and DMO has an assigned owner responsible for data quality and access.
2. Retention Policies — define how long ingested data is retained in Data Cloud before automatic deletion (e.g., retain engagement events for 12 months). Retention policies are set at the Data Stream level.
3. GDPR Right to Erasure — Data Cloud supports individual erasure requests: the Individual Deletion Job deletes all records associated with a Unified Individual (across all DMOs and source data) and removes the individual from all segments and activations. Deletion propagates to connected activations.
4. Data Lineage — Data Cloud provides lineage views showing how data flows from Data Streams to DMOs to Segments to Activations, supporting auditability.