Suggested answer

The AllSubscribers list is the master subscriber repository in Marketing Cloud. Every contact who receives an email is added here.
Subscriber Key best practices:
— Use a persistent, unique identifier (CRM ID, customer ID) as the subscriber key rather than email address.
— Email addresses change; a CRM ID never changes — this prevents duplicate subscriber records when a customer updates their email.
— In a connected Salesforce org, use the Salesforce Contact or Lead ID as the subscriber key for seamless sync.
— The subscriber key should match the ContactKey used in Contact Builder for unified data linkage.
Subscriber statuses:
— Active: Eligible to receive emails.
— Unsubscribed: Globally opted out; no commercial sends.
— Held: Automatically placed on hold after bouncing multiple times; requires admin review to reactivate.
— Bounced: Has received at least one hard bounce.

Practice content for interview preparation; not an official vendor answer. Verify details against current product documentation.

Community comments (0)

No comments yet.

Sign in or create a free account to add a comment. Comments are moderated before they appear.

Plain text only, 3–2000 characters. A moderator reviews every comment before it is published.