What are Audiences and Page Variations in Experience Cloud?

Audiences define groups of site visitors based on rules such as user attributes (profile, role, language), geographic location, or record data (e.g., Account type = Partner). Audiences enable personalization without requiring separate pages. Page Variations are alternative versions of the same page, each assigned to a specific Audience. When a member visits the page, Experience Cloud evaluates the audience rules and serves the matching page variation. Use cases:

1. Show a premium support page to Enterprise customers vs. a standard support page to SMB customers.
2. Display regional content in the appropriate language based on geography.
3. Show partner-specific call-to-action modules to Partner Community members. Default variations serve visitors who do not match any defined audience.