How does Consent Management work in Data Cloud?

Data Cloud includes a consent data model to respect customer privacy preferences during activation. Key objects:

1. Party Consent — a record per individual per processing purpose (e.g., "Marketing Emails: Opted In").
2. Contact Point Consent — consent tied to a specific contact point (e.g., a particular email address opted out of promotional communications). Consent data is ingested via Data Streams from CRM, Marketing Cloud, or preference centers. During Activation, Data Cloud evaluates consent records and automatically suppresses individuals who have opted out of the activation's communication purpose — no manual suppression segment is required. This ensures GDPR and CCPA compliance is enforced at the platform level before data is pushed to downstream channels.