How do Partner Central and PRM features work in Experience Cloud?
Suggested answer
Partner Central is the Experience Cloud template designed for Partner Relationship Management (PRM). Key PRM features:
1. Deal Registration — partners submit potential deals through the portal; internal teams review and approve, preventing channel conflict.
2. Lead Distribution — internal sales teams distribute leads to partners through the portal for follow-up.
3. Market Development Funds (MDF) — partners request and track co-marketing funds, with approval workflows.
4. Channel Analytics — partner-facing dashboards showing their pipeline, deal registration status, and certification progress.
5. Partner Learning Camp — training and certification tracking. Partner Community license is required for users to access Opportunities and Leads. DEAU allows partner admins to manage their own users within Partner Central.
Practice content for interview preparation; not an official vendor answer. Verify details against current product documentation.
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