Describe the B2B Commerce Cloud architecture. What are storefronts, buyer groups, and entitlement policies?

B2B Commerce Cloud (formerly CloudCraze) enables self-service purchasing portals for business buyers integrated with Salesforce CRM.

Storefronts: A storefront is a distinct buyer-facing commerce experience (URL, theme, catalog, pricing). A single org can host multiple storefronts for different brands, regions, or buyer segments.

Buyer Groups: Logical groupings of accounts that share the same entitlement policies, price books, and catalog visibility. An account is added to a buyer group to determine what it can see and purchase. One account can belong to one buyer group (current limitation).

Entitlement Policies: Define what products are visible and purchasable for a buyer group. They map buyer groups to product catalogs and specific price books. Without an entitlement policy, buyers cannot see products.

Catalog and Category Management: Products are organised into catalogs and categories. Entitlement policies control which catalog a buyer group can see. Categories provide the navigation tree on the storefront.

Order Management: B2B Commerce integrates with Salesforce Order Management (OMS) for order fulfilment, shipping, and returns. Orders created via the storefront become Salesforce Order records.